Perfecta

Humanizing the intelligence community

How do you modernize a technology brand that serves the NSA, CIA, and FBI – while honoring the rich history of the national defense?

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I served as Creative Director and Lead UX/UI Designer.

I led a rebranding effort, including renaming the company and repositioning the brand around a culture of invention. I designed wireframes, comps, and interaction flows, working closely with a team of full-stack developers to translate business objectives into functional apps. I led UX research, including journey maps, heuristic analysis, bodystorming, and other UX methods -- all leading to Agile sprints and user stories neatly entered into a JIRA kanban board for team collaboration.

The mission patch derives its symbolism from military heraldic crests. Mission patches have been a tradition since NASA began letting astronauts design them in the space age. 

I designed wireframes and comps to help the development team produce web and mobile apps. I led the UX research and performed all UI design. 

 
 

We began each day with a design inspiration roundtable. 

 
 
 

Software Used